Shein is one of the world’s fastest‑growing fast‑fashion retailers. During big shopping events like Black Friday, its app and website become a go‑to destination for bargain hunters. Black Friday 2025 falls on 28 November 2025 (the last Friday of November).
Historically, Shein hasn’t waited for the day itself; it launches early promotions and flash sales to build momentum. In 2024, for example, the company announced an early Black Friday campaign at the end of October, advertising discounts up to 90 % on more than 300,000 items and promising new markdowns all season long(globenewswire.com). That strategy is expected to continue in 2025. Shoppers should expect similar deep discounts to appear as the 2025 sale progresses.
When Shein’s Black Friday 2025 Sale Starts
- Start date: Black Friday offers from Shein usually begin a week or two before the actual day. A guide on how Shein’s Black Friday sale works explains that the sale “begins a week or two before the actual Black Friday date,” with Shein showing its first Black Friday deals around mid‑November (shopyhelp.com).
- Early access: Shein often gives loyal customers or members of its loyalty program early access to the sale. The same guide notes that Shein provides early access and VIP perks for loyal customers and that shoppers can stack discounts and promo codes to maximize savings. Early access emails and app notifications typically go out in mid‑November.
- Sale duration: After the early access period, the main event runs from the Wednesday or Thursday before Black Friday through Cyber Monday. In Saudi Arabia, a coupon site notes that Shein’s Black Friday 2025 offers begin a week before the last Friday of November (which falls on 29 November in 2025) and continue until the end of the month(saudi.alcoupon.com).
Early Offers and Discount Ranges
Typical Discount Ranges
Shein’s Black Friday promotions cover a broad range of categories. According to a UK‑focused guide to the sale, average discounts during Shein’s Black Friday event are roughly:
| Category |
Average Discount
|
Evidence |
| Women’s & men’s clothing |
50–70 % off |
An overview of Shein’s Black Friday sale notes that clothing items routinely receive discounts in the 50–70 % range. |
| Accessories (bags, jewellery, shoes) |
40–60 % off |
The same guide lists accessories with 40–60 % off. |
| Home goods |
30–50 % off |
Household goods such as décor and small appliances typically see 30–50 % discounts. |
| Beauty products |
25–45 % off |
Beauty items (make‑up, skincare, hair tools) usually fall into the 25–45 % range. |
These discounts tend to be starting points; Shein often layers extra coupons or flash sales on top of the base markdowns. Source: shopyhelp.com
Regional Promotions and Codes
Coupon sites serving different countries publish specific offers. For the 2025 sale in Saudi Arabia, AlCoupon reports that:
- Start and length: The sale begins one week before the last Friday of November and continues through the end of the month.
- Buy‑two‑get‑one discount: Customers can buy two pieces and get up to 99 % off the third item (or one of the pieces).
- Women’s clothing: Discounts of up to 50 % across categories like dresses, sweaters, coats and sleepwear.
- Men’s clothing: Discounts of up to 60 % on outerwear, tops, hoodies, sets and underwear.
- Casual clothing: Discounts starting from 25 % for casual apparel such as jumpers, shirts and shorts.
- Accessories and jewellery: Savings of up to 70 % on accessories including jewellery, glasses, hats, belts and gloves.
- Children’s clothing: Discounts of up to 60 % on children’s apparel and shoes.
The same site lists coupon codes such as “ALCP” and “SHEN15”, which can be applied at checkout for additional savings(saudi.alcoupon.com). While these codes are region‑specific, Shein often issues similar codes for other markets through its newsletter and social media.
Flash Sales and Bundled Offers
Shein’s Black Friday event isn’t limited to straightforward percentage discounts. The company advertises flash sales, bundle offers and surprise giveaways:
- A review of Shein’s Black Friday sale notes that shoppers can expect limited‑time deals, ongoing offers, exclusive coupons, flash sales and bundled packages. These deals are refreshed throughout the event to encourage repeat visits.
- Shein also runs bundle promotions that slash the price on sets of items (for example, buying a matching top and skirt together)(shopyhelp.com).
Early Access Perks and Membership Benefits
Shein uses its membership program to encourage repeat customers. Early access benefits generally include:
- Exclusive access windows: Shein often opens its Black Friday deals to VIP or loyalty members several days before the general public.
- Stackable coupons: Members receive stackable promo codes via email or in‑app messages, allowing them to layer extra discounts on top of the standard sale prices(shopyhelp.com).
- Free shipping and returns: The retailer commonly waives shipping fees during Black Friday for qualifying orders and offers extended return windows. These perks were part of Shein’s 2024 early Black Friday promotion(globenewswire.com).
To take advantage of early access, shoppers should sign up for a Shein account, opt into marketing emails and download the Shein mobile app. Notifications about flash sales and coupon codes are often sent through these channels.
Alongside Shein’s direct app notifications and email campaigns, social media also plays a key role in how shoppers learn about early deals and product drops. Platforms like Heepsy help brands and marketers connect with fashion influencers who can authentically promote seasonal offers and highlight trending items. By identifying creators whose audiences align with Shein’s core shoppers, campaigns can reach consumers earlier and build anticipation before the sale officially begins. This collaboration between influencer outreach and Shein’s digital marketing channels helps drive engagement during the early access phase.
Trending Product Categories For 2025
While Shein hasn’t announced its exact Black Friday 2025 line‑up, dropshipping and e‑commerce analysts predict several categories will be strong sellers. A 2025 Black Friday/Cyber Monday product guide identifies women’s pajama sets, athleisure, minimalist jewellery, and pet products among the top products expected to resonate with shoppers during Q4(autods.com). Here’s why these categories matter:
- Women’s pajama sets: Cozy, stylish sleepwear tends to peak during the holiday season. The guide notes that pajamas “peak every Q4 dropshipping season” as both self‑care purchases and gifts. Shein offers extensive loungewear collections that are likely to be part of its Black Friday deals.
- Athleisure: Comfortable yet fashionable activewear remains in demand. Analysts say athleisure is always popular and is especially appealing during seasonal sales when shoppers update their wardrobes.
- Minimalist jewellery: Simple, elegant jewellery pieces have wide appeal and often carry high margins. They make great impulse gifts and are highlighted as perfect Black Friday buys.
- Pet products and children’s items: Pet owners and parents often stock up during sales. The guide points out evergreen demand for pet accessories, and AlCoupon highlights Shein’s 2025 children’s clothing discounts of up to 60 %(saudi.alcoupon.com). Expect bundles or flash deals on toys, pet accessories, and kids’ apparel.
Tips to Maximize Savings During Shein’s Black Friday 2025 Sale
- Plan your wish list early. Organize items in your Shein account ahead of mid‑November. A coupon site recommends planning and prioritizing desired items before the sale.
- Check official channels. Shein’s Black Friday start date can change each year. Shoppers should watch the Shein website and social media for announcements.
- Sign up for emails and download the app. Shein distributes exclusive coupons, early access notifications, and flash sale alerts via its app and newsletter(shopyhelp.com). Many of the coupon codes highlighted on AlCoupon (e.g., ALCP and SHEN15) are shared through these channels.
- Stack discounts wisely. Use a combination of site‑wide coupon codes, app‑exclusive coupons, and limited‑time offers. Shein’s sale guides stress that stacking discounts and promo codes maximises savings
- Watch for flash sales and bundles. Check back regularly during Black Friday week. Shein frequently releases new flash sales and bundle promotions.
- Consider membership or VIP programs. Shein may offer early access and extra coupon codes to VIP members. Joining these programs can provide a head start on the best deals.
- Use reliable coupon sites, but verify codes. Regional coupon platforms like AlCoupon provide extra codes and list specific discounts but codes can vary by market. Always confirm that a code is valid in your region before checking out.
Shein’s Black Friday sale has become one of the biggest fast‑fashion events of the year. Looking ahead to Black Friday 2025, shoppers can expect the sale to start in mid‑November, offer deep discounts across clothing, accessories, home goods and beauty, and feature flash sales, bundle deals and stackable coupons.
Past promotions suggest that discounts up to 90 % will be available on thousands of items. By planning early, signing up for Shein’s notifications, and strategically using coupons and flash sales, bargain hunters can make the most of the retailer’s early offers and maximise their savings.
More details about navigating Shein’s shipping and delivery challenges with package receiving services here.
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All about Black Friday Deals 2025, expected discounts, retail trends and shopper tips in this blog.
