Black Friday isn’t just a one‑day affair any more. In recent years retailers have rolled out “early Black Friday” sales weeks before Thanksgiving, often starting in late October or early November. 2025 looks set to follow the same pattern.
Retail analysts predict that Black Friday 2025 officially falls on November 28, but major stores such as Walmart, Target and Best Buy are expected to launch their Black Friday‑week sales as early as mid‑November (thekrazycouponlady.com).
Amazon is even kicking off the holiday shopping season a month earlier with a member‑exclusive Prime Big Deal Days event on October 7–8(foodandwine.com).
Everything to know about Shein’s Black Friday 2025 early access sales here.
Below is a look at where and when to find the best early Black Friday deals for 2025, what types of products to expect, and how to shop smarter.
Find more details on Black Friday Deals 2025, expected discounts, retail trends and shopper tips here.
Major U.S. retailers now roll out Early Black Friday deals weeks in advance, often with exclusive early-access rounds for members. Based on past years, here’s a look at when leading retailers like Walmart, Target, Best Buy, and more are expected to launch their Black Friday 2025 sales.
| Retailer | Predicted 2025 Black Friday week dates & start times* | Notes |
|---|---|---|
| Walmart | Nov 24 – Nov 30 | Early deals likely to drop mid‑November; Walmart usually starts online deals at 5 p.m. ET (noon for Walmart+ members) the Monday before Thanksgiving. |
| Target | Nov 23 – Nov 28 | Expect early rounds of deals around Oct 31; Target typically releases online deals at 12:01 a.m. PT and opens stores at 6 a.m. on Black Friday. |
| Best Buy | Nov 20 – Nov 29 | Best Buy tends to run multiple “doorbuster” rounds starting in early November, with membership tiers receiving early access. |
| Amazon (Black Friday sale) | Nov 20 – Nov 28 | Amazon historically drops new deals daily during its Black Friday sale. |
| Macy’s | Nov 23 – Nov 29 | Macy’s held an early‑access event on Nov 14 last year; similar early rounds are expected. |
| Home Depot | Nov 27 – Dec 3 | Early deals on tools and decorations often start around Nov 6. |
| Costco | Nov 27 – Dec 1 | Costco usually posts online deals at 12:01 a.m. ET on Thanksgiving and runs pre‑Black Friday promotions during the first half of November. |
*Dates are based on retailer patterns from 2024 and may change. Source: thekrazycouponlady.com. Most retailers now launch pre‑Black Friday sales weeks before these dates.
Amazon Prime Big Deal Days (October 7–8)
Amazon’s Prime Big Deal Days is essentially a second Prime Day held each fall, and it’s one of the earliest opportunities to score Black Friday‑level discounts. In 2025 the event runs October 7–8 and offers up to 70 % off on cookware, kitchen gadgets and other household essentials. Early deals already live at Amazon include:
Although Prime Big Deal Days is for Prime members only, non‑members can start a free 30‑day trial to participate. Expect strong discounts on brands like Le Creuset, Lodge, Ninja, Yeti and Rubbermaid. Source : foodandwine.com.
For a clue to what 2025’s early deals might look like, it helps to see where retailers slashed prices in 2024. Forbes’ “Best Early Black Friday Deals” round‑up highlighted big discounts across categories such as electronics, home goods and apparel. Here are some representative categories and example deals from that report:
| Category | Example 2024 deals (for reference)
| Insight for 2025 |
|---|---|---|
| Tech & electronics | Amazon offered Roborock Q7 robot vacuum/mop combos for $200 (33 % off), Beats Studio Pro headphones for $160 (54 % off) and Fire TV Stick 4K for $22 (56 % off). Walmart offered TCL 65‑inch smart TVs at $228 (40 % off) and HP laptops for $199 (48 % off)( forbes.com). | Shoppers can expect similar doorbuster deals on TVs, laptops, tablets and headphones in 2025 as retailers compete on big‑ticket tech (thekrazycouponlady.com). |
| Home & kitchen | Discounts included a Pure Enrichment heating pad ($28, down from $40), LEGO advent calendars, and coffee warmers; Target’s early sales offered deals on small appliances and décor(forbes.com). | Expect deep discounts on small appliances (air fryers, blenders), cookware sets, bedding and holiday décor as retailers target home improvements ahead of winter. |
| Fitness & health | Walmart’s early sales had under‑desk treadmills for $150 (57 % off) and portable air purifiers for $197(forbes.com). | With consumers focusing on wellness, look for treadmills, massage guns, air purifiers and fitness trackers. |
| Fashion & accessories | Deals featured Levi’s jeans for $34 (57 % off) and Dyson hair tools. Lululemon’s “We Made Too Much” section offered activewear up to 46 % off (forbes.com). | Early Black Friday often includes fashion markdowns; watch for deals on winter coats, sneakers and activewear. |
| Beauty | Ulta Beauty’s early sale offered up to 50 % off skincare and hair products(forbes.com). | Beauty retailers typically join early Black Friday with discounts on makeup, skin care and hair tools. |
These 2024 deals illustrate the magnitude of discounts available before the official Black Friday date. While specific products will change, expect 2025’s early sales to cover the same categories and compete aggressively on price(thekrazycouponlady.com).
With all the bargains arriving at your doorstep, protecting your purchases becomes essential. 2025 saw 85 million packages damaged in transit in the U.S., with around 3-4 % of all packages arriving damaged.
Ultra‑fast deliveries and overloaded logistics systems increase the risk of mishandling. To avoid the frustration of damaged or stolen packages, consider using a package receiving service like Stowfly.
Stowfly is a secure package receiving and storage service with a network of trusted neighborhood shops and cafes across many U.S. cities. Instead of having parcels left on your doorstep, you ship them to a local Stowfly location and pick them up at your convenience. Package storage services aim to reduce damage and theft by providing:
Real customers praise Stowfly for preventing package theft and lost packages, and the affordable rentals makes it accessible for regular online shoppers. If you plan to take advantage of multiple early Black Friday 2025 deals, using a secure pickup service like Stowfly can add peace of mind.
Discover convenient Stowfly package receiving locations around you. Explore now
Early Black Friday deals have become a staple of the holiday shopping season. In 2025, expect major retailers to begin dropping doorbusters and promotional events as early as October, with the most intense competition in the first two weeks of November.
By understanding when sales start, tracking categories with the deepest discounts, and using strategies like membership programs and price comparisons, you can make the most of these early bargains.
And don’t forget to safeguard your purchases by having your online packages sent to Stowfly, a practical solution to prevent Amazon missing packages, UPS lost packages, FedEx stolen packages and USPS missing packages, ensuring your Black Friday haul arrives safe and sound. Plus, you can get your first month free!